CHARLOTTE COUNTY –
No algae — that’s the simple message Charlotte County is trying to get out potential tourists.
With no water quality issues at county beaches or in Charlotte Harbor, businesses and attractions are seeking to capitalize.
Captain Ralph Allen of King Fisher Fleet says he is asked constantly how the water quality in the harbor is.
“My business wouldn’t exist if we didn’t have good quality water,” Allen said.
Thankfully he can say it’s perfectly fine. In fact, that’s the newest message from the Charlotte County Visitor and Convention Bureau.
“We wanted to be as proactive as possible to get the word out to potential tourists that we don’t have that issue here with our water,” marketing manager Sean Doherty.
Online, you’ll see the hashtag #NoAlgae and #LiveFromCharlotteHarbor on the bureau’s social media pages. The goal is to battle negative perception from other parts of the state.
“When anything happens in the state like a hurricane, tropical storm, oil spill, whatever, the perception is, it’s happening in the entire state,” Doherty said.
The social media campaign is young, but the clean water seems to be part of a positive impact at places like Fishermen’s Village, which is always marketing the clean water of Facebook.
“Our numbers are up for the summer compared to previous summers. We have more boats in the marina,” said Harbormaster Jim Branch.
Allen says while it’s true you may see brown water in Charlotte Harbor, it’s likely not from bacteria or algae.
“It’s the natural color of the water here in Charlotte Harbor this time of the year. If it didn’t turn brown this wouldn’t be such a wonderful place,” Allen said.